Case Studies
Chebeauty

Chebeauty

25%

Increase in conversion rate after implementing the new design.

15%

Reduction in cart abandonment rate.

30%

Increase in average order value.

Project Overview

This project involved implementing A/B testing on an e-commerce website to optimize the checkout process. The goal was to increase conversion rates by testing different layouts and call-to-action buttons.

Methodology

We divided the traffic between two versions of the checkout page, collecting data on user interactions and conversion rates over a period of four weeks.

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