Case Studies
HappyCap

HappyCap

40%

Increase in sign-up rate for the winning version.

20%

Higher engagement on the landing page.

10%

Decrease in bounce rate.

Project Overview

This case study focuses on A/B testing for a SaaS product landing page. The objective was to determine which headline and image combination would yield the highest sign-up rate.

Results

After running the test for six weeks, we analyzed the data and found that version B outperformed version A by a significant margin.

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