Case Studies
Mind The Goat

Mind The Goat

50%

Increase in user retention after the new onboarding process.

35%

More users completed the onboarding.

20%

Increase in daily active users.

Project Overview

This project involved A/B testing different onboarding processes for a mobile application. The aim was to enhance user retention by optimizing the initial user experience.

Findings

The results indicated that a simplified onboarding process led to higher user retention rates over the first month.

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