Case Studies
Purifair

Purifair

60%

Increase in email open rates.

25%

Higher click-through rates.

15%

Increase in conversions from email.

Project Overview

This case study examines the impact of A/B testing on an email marketing campaign. We tested different subject lines and content layouts to maximize open and click-through rates.

Conclusion

The winning email variant achieved significantly higher engagement metrics compared to the control group.

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